Catalyst Capital
Prepared by Catalyst Capital
Confidential
Source: Working call, 25 Aug 2026
For: Bruno & Bernardo
Avalanche Capital

Funnel Maps

The funnels we are able to build for you. This is a menu of capability, not a timeline — we master one offer and max it out from the media-buying side before adding the next. When each one arrives depends on how fast the offer validates, how good the closers get, and how big the sales floor is. Back to the proposal →

Figure 01

The funnel

Five stages, cold click to signed client. This is the shape of the whole machine.

The funnel

Figure 02

The webinar funnel

Scripted from the winning VSL message once it is converting. Live weekly, flipped to evergreen once proven.

Webinar funnel flow map

Figure 03

Campaign architecture

How the ad account is structured — cheap tests, daily culling, weight only behind proven winners.

Campaign architecture

Figure 04

The lead journey

What one person actually experiences, and who owns each step.

The lead journey

Figure 05

The VSL funnel

Where we start. The video teaches, the application filters, the retargeting warms. Gold dashed paths are the leaks.

The VSL funnel

Figure 06

The AC ascension funnel

For when volume matters more than margin at the front. The low-ticket front end buys the customer at break-even; the back end is the profit.

The AC ascension funnel