Proposal &
Scope of Work
The full paid-acquisition machine for your capital-raising offer: ads, webinar funnel, application, retargeting, booking, and reporting — built once, then managed daily. You take the calls and close. We fill the calendar.
Section 01 — Where you're headed
The position you asked for
Your words on the call: "September, we launch ads — and we have both my calendar and one closer fully packed." Here is what that takes, what it costs, and what it returns.
Section 02 — Investment
Two ways to structure it
Identical build and identical ongoing management either way. The only difference is how the risk splits: more up front and less of the upside, or less up front and more of it.
Section 03 — The machine
How a stranger becomes a booked, pre-sold call
By the time someone reaches Bruno's calendar they already know the offer and the price. The call handles objections and collects payment — it doesn't pitch. Live weekly at first, flipped to evergreen once proven.
Section 04 — Scope of work
What gets built
| Deliverable | What it is | Owner | |
|---|---|---|---|
| 01 | Avatar & angle map | Exact buyer definition and the pain-point angles every ad is built from. | Catalyst |
| 02 | Ad creative | Talking-head scripts and shot lists, plus case-study image ads from your wins. | Catalyst You film |
| 03 | Webinar framework | Complete skeleton — structure, positioning, flow, offer, close. You fill in your content. | Catalyst You present |
| 04 | Funnel build | Registration, webinar room, booking and thank-you pages, plus the application and its hard disqualification logic. | Catalyst |
| 05 | AI setter + pre-call retargeting | Text agent that books qualified applicants around the clock, then ads and emails that answer objections before the call. | Catalyst You film |
| 06 | Launch, daily management & reporting | Kill/scale calls every morning, budget and creative refresh, plus a live dashboard: spend, cost per call, show rate, revenue per angle. | Catalyst |
Section 05 — The split
What we need from you — and what this isn't
We need from you
- Film the ads. We write them; you record. Trust is the product here — your faces sell it.
- Case studies we're allowed to name and quote.
- Present the webinar live, weekly — until it's proven and flips to evergreen.
- Take the calls. Bruno from day one, closers on your schedule.
- Ad spend, direct to Meta. Start ~$150/day (~$4,500/mo), scaling as winners prove out.
Not included
- Sales recruiting, training or closing. You want to own this — we agree.
- Cold email. The positioning moves you away from it. None is built or sent.
- Video editing. À la carte; scripts and direction are included.
- Ad spend. Yours, paid straight to the platform. We manage it, never hold it.
Section 06 — The math
What it returns, and what $500K/mo takes
Anchors from accounts we've run: qualified capital-raising calls booked at $53 for a comparable advisory firm, and roughly $1,000 per webinar-warmed investor. We model your launch more conservatively than either.
Launch scenarios at $4,500/mo · and the $100K / $250K / $500K ladder
| Scenario | Cost / call | Calls / mo | Close rate | Deals / week | Cash @ $15K avg | Return |
|---|---|---|---|---|---|---|
| Conservative | $175 | 25 | 4% | 1 every 4 wks | $15,000 | 3.3× |
| Base | $125 | 36 | 6% | 1 every 2 wks | $30,000 | 6.7× |
| Proven-anchor | $75 | 60 | 8% | 1 per week | $60,000+ | 13×+ |
What $100K, $250K and $500K a month require
| Monthly revenue | Deals / week | Calls / week | Cost / call | Ad spend / mo | Closers | Return |
|---|---|---|---|---|---|---|
| $100,000 | 1–2 | 26 | $125 | $13,900 | 1 | 7.2× |
| $250,000 | 4 | 64 | $150 | $41,700 | 3 | 6.0× |
| $500,000 | 8 | 128 | $185 | $102,900 | 5 | 4.9× |
Section 07 — Timeline
Kickoff to launch in four weeks
You: kickoff call, start filming.
You: footage back, webinar drafted.
You: rehearsal.
You: present, take calls.
After launch: the proven webinar flips to evergreen with a VSL funnel alongside it, then your low-ticket course as a self-liquidating front end in 2027, then YouTube, Google and LinkedIn once Meta is maxed. Each phase scoped when you're ready for it.