Source: Working call, 25 Aug 2026
For: Bruno & Bernardo
Proposal &
Scope of Work
The full paid-acquisition machine for your capital-raising offer: ads, VSL funnel, application, retargeting, booking, and reporting — built once, then managed daily. You take the calls and close. We fill the calendar.
Section 01 — Where you're headed
The position you asked for
Your words on the call: "September, we launch ads — and we have both my calendar and one closer fully packed." Here is what that takes, what it costs, and what it returns.
Section 02 — The machine
How a stranger becomes a booked, pre-sold call
By the time someone reaches Bernardo's calendar they already know the offer and the price. The call handles objections and collects payment — it doesn't pitch.
The VSL funnel — where we start
Always on from day one. The gold dashed paths are the leaks — disqualified applicants and no-shows — and where we plug them.
How the ad account is structured
Many cheap tests, culled daily. Nothing gets real budget until it has earned it.
What one person experiences
Seven steps from cold click to signed client, and who owns each one.
All six funnel maps → — including the VSL and low-ticket ascension funnels that follow in phases two and three.
Section 03 — Scope of work
What gets built
| Deliverable | What it is | Owner | |
|---|---|---|---|
| 01 | Avatar & angle map | Exact buyer definition and the pain-point angles every ad is built from. | Catalyst |
| 02 | Ad creative | Talking-head scripts and shot lists, plus case-study image ads from your wins. | Catalyst You film |
| 03 | VSL script + framework | Full script and shot list — hook, mechanism, proof, offer, price, close. The webinar gets scripted from this once proven. | Catalyst You film |
| 04 | Funnel build | VSL page, booking and thank-you pages, plus the application and its hard disqualification logic. | Catalyst |
| 05 | Pre-call retargeting | Ads and emails that answer every common objection between the booking and the call. | Catalyst You film |
| 06 | Launch, daily management & reporting | Kill/scale calls every morning, budget and creative refresh, plus a live dashboard: spend, cost per call, show rate, revenue per angle. | Catalyst |
Section 04 — The split
What we need from you — and what this isn't
We need from you
- Film the ads. We write them; you record. Trust is the product here — your faces sell it.
- Case studies we're allowed to name and quote.
- Film the VSL — one session. No weekly live commitment until the message is proven.
- Take the calls. Bernardo from day one, closers on your schedule.
- Ad spend, direct to Meta. Start ~$150/day (~$4,500/mo), scaling as winners prove out.
Not included
- Sales recruiting, training or closing. You want to own this — we agree.
- Cold email. The positioning moves you away from it. None is built or sent.
- Video editing. À la carte; scripts and direction are included.
- Ad spend. Yours, paid straight to the platform. We manage it, never hold it.
Section 05 — The math
What it returns, and what $500K/mo takes
Modelled conservatively, and deliberately so. Cost per booked call on a new offer is unknown until the market answers — these are planning ranges to size the spend against, not forecasts. We judge the real numbers from month two.
Launch scenarios at $4,500/mo · and the $100K / $250K / $500K ladder
| Scenario | Cost / call | Calls / mo | Close rate | Deals / week | Cash @ $15K avg | Return |
|---|---|---|---|---|---|---|
| Conservative | $175 | 25 | 4% | 1 every 4 wks | $15,000 | 3.3× |
| Base | $125 | 36 | 6% | 1 every 2 wks | $30,000 | 6.7× |
| Proven-anchor | $75 | 60 | 8% | 1 per week | $60,000+ | 13×+ |
What $100K, $250K and $500K a month require
| Monthly revenue | Deals / week | Calls / week | Cost / call | Ad spend / mo | Closers | Return |
|---|---|---|---|---|---|---|
| $100,000 | 1–2 | 26 | $125 | $13,900 | 1 | 7.2× |
| $250,000 | 4 | 64 | $150 | $41,700 | 3 | 6.0× |
| $500,000 | 8 | 128 | $185 | $102,900 | 5 | 4.9× |
Section 06 — Timeline
Kickoff to live in four to six weeks
Together: kickoff call, filming starts.
Together: footage back, copy approved.
Together: review and approve.
Together: take calls.
What comes after, and when. These are the funnels we build; they are not a schedule. The order is always the same — master one offer, max it out from the media-buying side, then add the next funnel only when the business actually needs it. When that happens depends on three things: how fast the offer validates, how good your closers get, and how big the sales floor is. Once the VSL is converting we script the webinar from the winning message and run both; a low-ticket front end and channels beyond Meta come after that. Each one gets scoped when you are ready for it, not before.
Section 07 — Investment
Two ways to structure it
Identical build and identical ongoing management either way. The only difference is how the risk splits: more up front and less of the upside, or less up front and more of it.