Catalyst Capital
Prepared by Catalyst Capital
Confidential
Source: Working call, 25 Aug 2026
For: Bruno & Bernardo
Avalanche Capital

Proposal &
Scope of Work

The full paid-acquisition machine for your capital-raising offer: ads, VSL funnel, application, retargeting, booking, and reporting — built once, then managed daily. You take the calls and close. We fill the calendar.

Everything in this document comes from our call on 25 August. Where numbers appear, they are modeled from campaigns we have actually run in this space — not promises. The two investment options are at the end. Pick one, and we start building for a September launch.

Section 01 — Where you're headed

The position you asked for

Your words on the call: "September, we launch ads — and we have both my calendar and one closer fully packed." Here is what that takes, what it costs, and what it returns.

The offer this feedsYour done-for-you raise: engagement fee up front, commission on the back end, warm introductions — not cold email.
The buyerFounders raising Series A–D — validated, not broke, not yet institutional — plus emerging fund managers.
The edge we sellJust under 1,000 investor relationships — VCs, family offices, angels, syndicates — concentrated in venture.
The longer gameScale the done-for-you offer toward $500–700K/mo, then launch the low-ticket info offer as a downsell.

Section 02 — The machine

How a stranger becomes a booked, pre-sold call

By the time someone reaches Bernardo's calendar they already know the offer and the price. The call handles objections and collects payment — it doesn't pitch.

Why a VSL first, not a webinar. A webinar gives you one read a week; a VSL gives you one a day. We find the angle that books calls in days rather than months — and neither of you is presenting live while we are still learning the market. Once the message is proven, the webinar gets scripted from it.
01 · META ADS Broad targeting — the creative does the selecting. 02 · VSL PAGE The video teaches and frames the price. 03 · APPLICATION Below your bar, no slot. Protects the pixel. 04 · BOOK + WARM UP AI setter books. 20–30 content pieces land before the call. 05 · THE CLOSE You close. Revenue data feeds the next round of ads.

The VSL funnel — Phase 1, what you are buying

Always on from day one. The gold dashed paths are the leaks — disqualified applicants and no-shows — and where we plug them.

VSL funnel flow map: traffic, the page and the filter, pre-call warm-up, the close.

How the ad account is structured

Many cheap tests, culled daily. Nothing gets real budget until it has earned it.

Campaign architecture: ABO testing promoted to CBO scaling at 50 conversions, plus always-on retargeting.

What one person experiences

Seven steps from cold click to signed client, and who owns each one.

Lead journey: seven steps with ownership lanes.

All six funnel maps → — including the VSL and low-ticket ascension funnels that follow in phases two and three.

Section 03 — Scope of work

What gets built

DeliverableWhat it isOwner
01Avatar & angle mapExact buyer definition and the pain-point angles every ad is built from.Catalyst
02Ad creativeTalking-head scripts and shot lists, plus case-study image ads from your wins.Catalyst You film
03VSL script + frameworkFull script and shot list — hook, mechanism, proof, offer, price, close. The webinar gets scripted from this once proven.Catalyst You film
04Funnel buildVSL page, booking and thank-you pages, plus the application and its hard disqualification logic.Catalyst
05AI setter + pre-call retargetingText agent that books qualified applicants around the clock, then ads and emails that answer objections before the call.Catalyst You film
06Launch, daily management & reportingKill/scale calls every morning, budget and creative refresh, plus a live dashboard: spend, cost per call, show rate, revenue per angle.Catalyst
 Editing of your footage is à la carte — see Section 02. Scripts, shot lists and creative direction are always included.

Section 04 — The split

What we need from you — and what this isn't

We need from you

  • Film the ads. We write them; you record. Trust is the product here — your faces sell it.
  • Case studies we're allowed to name and quote.
  • Film the VSL — one session. No weekly live commitment until the message is proven.
  • Take the calls. Bernardo from day one, closers on your schedule.
  • Ad spend, direct to Meta. Start ~$150/day (~$4,500/mo), scaling as winners prove out.

Not included

  • Sales recruiting, training or closing. You want to own this — we agree.
  • Cold email. The positioning moves you away from it. None is built or sent.
  • Video editing. À la carte; scripts and direction are included.
  • Ad spend. Yours, paid straight to the platform. We manage it, never hold it.

Section 05 — The math

What it returns, and what $500K/mo takes

Anchors from accounts we've run: qualified capital-raising calls booked at $53 for a comparable advisory firm, and roughly $1,000 per webinar-warmed investor. We model your launch more conservatively than either.

Launch scenarios at $4,500/mo · and the $100K / $250K / $500K ladder
ScenarioCost / callCalls / moClose rateDeals / weekCash @ $15K avgReturn
Conservative$175254%1 every 4 wks$15,0003.3×
Base$125366%1 every 2 wks$30,0006.7×
Proven-anchor$75608%1 per week$60,000+13×+
 Modeled, not promised. $15K average fee, front-end only — back-end commissions on completed raises sit on top. First 30 days are testing; judge from month two.

What $100K, $250K and $500K a month require

Monthly revenueDeals / weekCalls / weekCost / callAd spend / moClosersReturn
$100,0001–226$125$13,90017.2×
$250,000464$150$41,70036.0×
$500,0008128$185$102,90054.9×
 Cost per call is modeled to rise as spend grows, because it does — the cheap audiences go first. Closers assume 5 calls per rep per day; at $500K that is ~26 calls a day across five closers.

Section 06 — Timeline

Kickoff to launch in four weeks

Week 1 · FoundationKickoff, avatar and angles locked, qualification criteria set, ad scripts and the VSL script delivered.
You: kickoff call, start filming.
Week 2 · BuildFunnel pages, application, tracking and AI setter configured. Case-study ads produced.
You: ads and VSL filmed.
Week 3 · AssemblyAds finalized, VSL page live, retargeting loaded, end-to-end test.
You: rehearsal.
Week 4 · LaunchCampaigns live, first applications on the calendar.
You: take calls.

After launch: we script the webinar from the winning VSL message and run both, then your low-ticket course as a self-liquidating front end in 2027, then YouTube, Google and LinkedIn once Meta is maxed. Each phase scoped when you're ready for it.

Section 07 — Investment

Two ways to structure it

Identical build and identical ongoing management either way. The only difference is how the risk splits: more up front and less of the upside, or less up front and more of it.

Option A — Front-weighted $25,000 build

+ 10% of revenue ongoing, for management

You keep more of the upside as this scales. The right pick if you expect it to get big.

Pay the $25,000 build fee →

Secure checkout · Card, Klarna, Cash App, Amazon Pay

Option B — Performance-weighted $15,000 build

+ 15% of revenue ongoing, for management

Lower barrier to start; we carry more of the risk and share more of the result.

Pay the $15,000 build fee →

Secure checkout · Card, Klarna, Cash App, Amazon Pay

"Revenue" means: cash collected by Avalanche Capital from clients originated through the channels built under this engagement — engagement fees, retainers and success fees — reconciled monthly. Management includes daily media buying and kill/scale calls, creative refresh scripting, funnel and VSL optimization, AI setter management, and the weekly report. À la carte: editing of your filmed footage at [rate — TBD].
Next step: pick Option A or Option B and pay the build fee above — we start immediately. A September launch is comfortable from a start this week or next.